Research Code and Conventions of Magazine Typography Typography refers to the art of organizing text to make it legible, readable, and aesthetically appealing when displayed. It includes the composition, style, and decoration of text, along with its method of presentation, whether on screen or paper. It also involves choosing typefaces, point sizes, line spacing (leading), and letter spacing. Typeface A typeface also known as font family, consists of multiple fonts that share common design elements. Each individual font in a typeface has characteristics such as style, width, weight, condensation, slant, italicization, ornamentation, and the designer's unique style. Point Size In typ ography, the point is the smallest unit of measure, which is used to define font sizes, leading and other design elements on a printed page. Over the years, its size has varied from 0.18 to 0.4 millimeters. It refers to the distance from the highest point of a letter (ascender) to the lowest point (des...